Trends in Top Fashion Games on Android in the U.S. for Q4 2023

As the final quarter of 2023 concluded, the fashion gaming category on Android saw varied performance among its top contenders. Sensor Tower's data offers us a view into how these games fared in terms of downloads, revenue, and weekly active users.

Project Makeover, a creation by Magic Tavern, Inc., showed a notable increase in downloads, peaking at around 42K in the last week of December. Its revenue also saw an upward trend, with a rise to nearly $500K in the same period. Weekly active users surged towards the end of the quarter, reaching over 211K.

Covet Fashion: Dress Up Game by Crowdstar Inc experienced fluctuations in revenue, with a notable dip in October but a rebound to over $118K in early November. The game's downloads remained relatively stable, with a slight increase to over 3K at the end of November. Weekly active users showed a slight increase to 40K by the year's end.

Shining Nikki-Fashion Makeover from Papergames had a varied quarter with revenues peaking at $40K in late October and then again at $32K at the end of December. Downloads for the game saw a significant increase in the first week of December, reaching over 600. The weekly active users count ended slightly lower at around 2K.

RuPaul's Drag Race Superstar, developed by East Side Games Studio, showed modest revenues hovering around $30K for most weeks, with a peak in mid-December. The game had a sporadic download pattern with some weeks showing zero new downloads. Weekly active users saw a decline, ending at around 2.5K.

Lastly, SUITSME: Fashion Stylist Games by Zirafit Limited maintained a steady revenue stream, closing the quarter with over $23K. Downloads saw a significant rise to approximately 5.4K in the final week of December, and weekly active users increased to over 17K, indicating a healthy engagement level as the year wrapped up.

For a comprehensive analysis and more insights on the performance of these fashion games, Sensor Tower's full reports are available for those looking to delve deeper into the mobile app market trends.